On the web, links are the coin of the realm and as such, it is probably one of the most talked about subjects in webmaster blogs and at search conferences. In the last few weeks, there have been a few blog posts and link related product launches that make it clear there are still some misconceptions about what are effective and beneficial ways to build links.
Link building is one of the most important and difficult jobs for a webmaster. Generating links for a site is not always obvious and webmasters may not know where to begin getting links for their sites. This leads some to focus on link exchanges or use complex link schemes to improve the rank of their sites. The truth about link exchanges and other link schemes is that if it is automated, super-easy, or super-fast, it is not worth the investment of time or money.
What is wrong with link exchanges?
In our Webmaster Center guidelines, as well as the other search engines’ guidelines, we warn against the use of techniques that artificially increase the number of links to your site as it may actually hurt your rank in the long-term. Link exchanges are a method of exchanging links on a large scale (sometimes automated and sometimes not) for improving search engine rankings. We see these links exchanges as being generated for the search engines and not having value for user. Other problems for link exchanges include:
Lack of a valuable return on the investment
Being built with software which mass-emails site owners with generic mails, asking for an exchange of links
Requirement that webmasters to set up new link directories or require participation in directories that offer little or no value to the end users
Webmasters who leverage link exchange networks are hunting for a perceived win that is easy to automate and replicate. In some cases, the techniques used are less than helpful or downright spammy. Some misguided techniques include:
Using auto-surf traffic exchange programs
Paying for search engine submission networks
So where do I get the links I need?
That begs the question, What is a great link and how do I build them? The truth is that great links are earned based on your unique content, service, or product. These links are always on topic and should not require a link in return.
It is good for a webmaster to link to the products and services they like and believe in. There is nothing wrong with naturally linking out to sites that are of value to your visitors. In addition, often if you link to a product or service you enjoy, they may naturally link in return to where you mentioned and linked to them. However, these links should be in context and relevant to both the linked to site and the linking site.
For most webmasters, you will acquire links from a variety of sites; some that are valuable links and some that are not as valuable. We covered several ideas for link building in the past but here are some additional thoughts on where to get links:
Become a subject matter expert
At SES San Jose during a site clinic, a webmaster shared a site that sold custom and niche glass tools for the hobbyist and professional glass worker. All of the panel speakers agreed that a blog discussing specific tools, their uses, and giving project ideas or patterns was a great opportunity for attracting links. By setting themselves up as subject matter experts, they could submit their articles to industry blogs or hobbyist magazines, which would probably be more than happy to link to the site.
Another benefit of being the subject matter expert writing on a blog is it the content itself can be a draw for those looking for information and help. Adding value for customers is one of the most natural ways to generate links and attract search engines, not to mention attract more readers.
Offer a free service
Whether it is a one-time or an on-going offer, providing a useful service through your website is a great way to capture your audience’s attention and drive traffic to your site. One site that I really like is Microformats.org. It offers an hCard and hCalendar creator. The site’s goal is the promotion of microformats but the free tools are reason enough to go to the site. These tools help create code you can use on your site and at the same time promote the adoption of microformats. It is a win-win for readers and for the site owner.
Work with industry or professional associations
If you are in an industry that has a successful professional association, working with that association is a fantastic way to get high-authority links. For example, in cities around the US, there are home shows sponsored by the local or national Home Builders Association. These shows often promote the companies that participate in the shows. For example, Seattle’s Street of Dreams has a subcontractor page which links out to the individuals who helped with the local home show.
Many associations also link to members in good standing with the organization. For example, USA Hockey has a 俱樂部 finder, which helps users find 俱樂部s in good standing with the league. 俱樂部s with websites get a link from the parent organization. These types of links are far more valuable in terms of ranking than those garnered from link exchanges.
Leverage Social Media (blogs, forums, video, twitter)
Something new that may or may not be useful for everyone is leveraging social media. By building a social network and sharing when you have something people might find valuable or interesting, it can drive traffic to your site as well as get people to link to your site. However, you need to be careful when sharing in a social network, as it is very easy to annoy your audience by spamming the social network. Figuring out when you should share links in a social network comes down to knowing how to add value to an audience.
A couple other good posts on Link Building you should read:
The Seven Habits Of Highly Effective Link Builders
3 Jump-Start Methods For Passionate Linking
The truth about link building
Trying to create interest in your site with valuable content will always be a hard task. There is no quick solution to that challenge. Remember the old maxim, If something sounds too good to be true, it probably is. It holds true for link exchanges as well. Most link exchanges and link building tools will not explain to you the risk of the behavior they are selling. Real success can be yours if you are willing to focus on creating great content and do the hard work of 馬克eting your site. It will pay off with improved ranking and better organic traffic.
http://blogs.msdn.com/webmaster/archive/2008/12/04/getting-the-right-kind-of-links.aspx
微軟搜索很少給SEO和站長提提議。當然或許是人煙提了，咱們都不太關心注視Live搜索，沒看見罷了。
不久前微軟搜索官方博客發了一篇關於交換鏈接的帖子，還挺有吸收意義。
帖子中說，假如交換鏈接可以半自動化，又容易又快，那末這種手續或聯盟，恐怕都不值當投合乎時尚間精神力。不可以不承認，站長們做夢都想要的就是這種簡單又快的辦法，效果卻非常不好。
微軟給交換鏈接的定義是，大規模交換鏈接以圖改善搜索引擎網站名次。這種鏈接交換一般只是為搜索引擎網站而做，而不是思索問題網站用戶。除開所說的大規模，這種不受熱烈歡迎的鏈接交換的特點標志還涵蓋，第1，往往是運用軟件半自動生成頁面，也半自動散發煩請郵件，准許鏈接等。
第二個特點標志是，往往在網站上建一個專用的目次，用來交換鏈接，而這個目次對網站用戶實際上是啥子用都沒有。
我再加一個特點標志，這種鏈接交換往往不具備內部實質意義有關性。再總結概括一下子，對搜索引擎網站來說，沒有好處的鏈接交換有幾個獨特的地方：
1·大規模
2·運用軟件半自動化
3·假目次方式
4·沒有有關性
這種交換鏈接以前是取得鏈接的主流，英文網站中大把大把的。實際上小型的，手工的，一對一的鏈接交換，有好處無害。只是要注意程度和規模，不要做著做著就做成具備上頭四個獨特的地方的鏈接交換群。
這個帖子又給了幾個樹立鏈接的提議，固然都是老生常談，暫且列出要領。
1·變成身手域資深專家。
2)供給不收費服務。
3)參加行業或專業協會的活動。眾多行業協會會有會員列表，有的時刻會員幫忙舉行活動等，協會網站也會以鏈接方式表示謝意。
4)充分利用社會形態化網站，博客，論壇，視頻文件，twitter等。
最終微軟的帖子提示大家樹立鏈接的真象。英語中有一句格言，If something sounds too good to be true, it probably is，大意是，假如啥子事聽起來不像實在，那普通就不是實在。沒這樣便宜的好管閑事。
微軟說，鏈接建設是推廣網站最關緊，也最難的一小批。簡單說建設鏈接的真象就是沒有近路。
最終給大家引薦一個增長站長收益的站